GATORADE SISTERS IN SWEAT
Twenty years ago, Mia Hamm and her team inspired an entire generation of young girls to play sports. Today, Mallory Pugh looks to continue that legacy. For this campaign we brought together the two soccer stars, to help bring to life the famous Dr. Seuss book “Oh, The Places You’ll Go!” to inspire girls to keep playing sports.
🏆Creative & Inclusive Award 2019


Copywriters / Jamie Wynn, Elizabeth Daniel
Art Directors / Gaia Elise, Blaire Seward
Creative Directors / Mark Peters, Doug Menezes
Agency / TBWA/Chiat/Day

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The response was INCREDIBLE …

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… BUT WE DIDN’T STOP THERE.

First, we connected with our young female audience on
one of their most used platforms, by partnering with Snapchat
to create the first-ever AR Gatorade lens.

 
 
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Then, we got in our cars and drove to biggest soccer tournament for girls in the US, the Elite’s Club National League, where we talked to hundreds of young female athletes about why they love the game and why girls should stay in sports. Everyone who visited our booth received a custom made poster featuring themselves and Mallory Pugh.

 
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